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124 pages. The paper on 'Adapt Your Marketing Strategy for COVID-19' was presented by Dr. Ma Yue, Business Operations Director, Cheng & Co. Group (China-Malaysia) on 29 November 2022.
The seminar provided valuable knowledge for business owners to understand and engage with customers better through easy marketing method and approach, how to map customer's journey and requirements for appropriate business communications and conduct cost-effective marketing campaigns and promotions.
Malaysian Rubber Council (MRC)
Publication Date:29 November 2022
Category: Seminar Papers
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